JoyRide Logistics was recently featured in Highway’s Carrier Spotlight series. Our Director of Safety & Compliance, Amela Bektić, joined Brent Tittle, Director of Carrier Relations at Highway, to discuss our growth, driver safety and the importance of verifying partners before booking a load. What started in 2014 as a husband-and-wife operation with a single truck is now a fleet of roughly 500 trucks, with nearly 600 people across the United States. We work around the clock to keep freight moving.
People come first
Asked what has driven JoyRide’s success, Amela didn’t hesitate: “I think people.” Our drivers, dispatchers, safety professionals and office teams all contribute to the service our customers count on. As our operation expands, supporting those people remains central to how we build the business.
How we support our drivers
Amela spoke about our approach to safety and the importance of addressing concerns early. Electronic logging devices, real-time visibility and driver-facing safety technology help our team identify potential issues and provide timely coaching.
That support begins with understanding what drivers experience every day.
“It’s not easy doing what they do,” Amela explained. Before addressing an issue, we take the time to understand the driver’s situation and work toward better decisions.
We bring the same practical approach to new technology. When a tool could improve safety, simplify our work or help us serve customers better, we want to explore it early.
Building trust through strong partnerships
Another important part of our conversation was the role of trust in transportation.
Amela shared how working with verified partners helps us operate more efficiently and build stronger business relationships. Through Highway, our team can access verified broker information and streamline processes that previously required significant time and effort.
For us, technology is not just about efficiency. It is about creating a more reliable and transparent experience for our team, customers, and partners.
What stays constant as we grow
The conversation reflected the priorities that guide us every day: supporting our drivers, serving our customers and building relationships our partners can rely on. Those priorities will continue to shape JoyRide as our team and fleet grow. Watch the full interview and read Highway’s Carrier Spotlight.
